Burger King Franchising in Saudi Arabia Essay Example

Burger King Franchising in Saudi Arabia Essay Example Burger King Franchising in Saudi Arabia Essay Burger King Franchising in Saudi Arabia Essay Burger King Franchising in Saudi Arabia Name: Course: Lecturer: Institution: Date: Burger King Franchising in Saudi Arabia Introduction Franchising has becoming a lucrative business in Saudi Arabia. Since its inception in Saudi Arabia, the success rates are extremely high while the unsuccessful rates are extremely low. As a result, many businesspersons in Saudi Arabia have taken advantage of these opportunities and ventured into this industry. According to statistics, many people in Saudi Arabia are looking for quality goods and services. In this case, the American industries have also taken these opportunities and they have vigorously marketed their products in the Saudi Arabian market. This has resulted to businesspersons franchising using the American companies. One of the most prominent brands commonly franchised in Saudi Arabia due to its fame, quality and advantages is Burger King. Discussion Franchising can be described as when a company decides to use a brand that is common in the market to distribute goods and services to the customers. In this case, the buying company is expected to display all the brands to the company. The employees are expected to wear the company colors if it is the company policy. Moreover, the buying company is expected to follow the policies of the mother company (Olayan Group of Companies, 2012). In case the franchise company needs to introduce a new policy, all the other companies are consulted and are expected to follow. Burger King was founded in Florida, America by Keith and his wife. They were inspired by the McDonald brothers. However, the company has been marred by difficulties all through despite the significant growth that it took all over the years until present. Franchising of Burger king in Saudi Arabia started in 1990, by Olayan Financing Company (Olayan Group of Companies, 2012). The group started opening several Burger King Restaurants where people came to eat. The business continued to boom and currently there are many Burger King Restaurants that are currently opened in Saudi Arabia. In Saudi Arabia, Burger King Restaurants have been opened in the metropolitan areas of Riyadh, Jeddah and Dammam. Olayan Group of Companies has introduced other Burger King Restaurant in Makkah, Hofuf and Jubail. This clearly shows that the people of Saudi Arabia embraced the burgers and they are asking for more in the restaurant. This increase in customers has led to the significant growth of the Burger King Restaurants in Saudi Arabia. Additionally, the opening of the new restaurants is a testimony of immense growth of the Burger King Franchise in Saudi Arabia. Recently, the Olayan Company has introduced new products that will suit the Muslim community and will not affect their religion. This new product is referred to as the ‘big king.’ Literally, the burger is huge thus; it is corresponding with the name. The regional Burger King Franchise is promoting the new product using slogans like ‘big king, big taste, more meat and less bread’ (Olayan Group of Companies, 2012). According to the financial data, Olayan Group of Companies Chief Executive Officers indicates that the new product has been embraced by the customers and revenues have increased significantly. According to the Burger King Headquarters, the Saudi Arabian Burger King Franchise has been the most successful franchise internationally. As a result, the management team was awarded with a trip to Miami as their price money. This shows that the Burger King Franchise in Saudi Arabia has had a significant growth in Saudi Arabia more than the other franchises internationally. In this case, Franchise business in Saudi Arabia is booming business for the businesspersons to venture in since the risk rate is low while the success rate is high. The advertising of the Burger King Restaurant in Saudi Arabia is extremely different from the other franchises in other companies. This is because the advertisements must respect the Muslim religion. If not it means that the company is disrespecting the Muslims. This will result the company loosing most of their customers to their competitors. In this case, there is one advertisement that has been developed for the purposes of advertising in Saudi Arabia (Olayan Group of Companies, 2012). It is because of such strategies, the Burger King Restaurant in Saudi Arabia is flourishing. Finally, after Saudi Arabia won the bid to hold world cup, the management of the company has decided to introduce new strategies. These strategies are aimed at attracting potential customers who will come to watch the world cup in Saudi Arabia. In this case, the management has decided to introduce big screen television in the restaurants. This will encourage the hungry funs to watch the world cup while they are eating burger in the Burger king restaurant. This strategies shows Burger King Franchise in Saudi Arabia has potential growth in the near future (Olayan Group of Companies, 2012). Finally, all this success can be attributed to the newly promoted Burger King Franchise Chief Executive Officer Samer Al-Khawashki. He started as the marketing manager in 1993 when Burger King Restaurants were big opened in Saudi Arabia. At this time, the Olayan group Of Companies needed to promote the company so that they could create awareness to potential customers to increase the sales of the company. He took this task and he has promoted the companies name in Saudi Arabia resulting to the significant growth over the past few years (Olayan Group of Companies, 2012). Conclusion Franchising can be described as the process where a company distributes goods and services using another company’s brand name. In this case, it buys the rights from the mother company in order to use the brand. Burger King Franchising is Saudi Arabia has been significantly been growing since its inception. It first started in Riyadh but it has significantly grown creating new stores all over Saudi Arabia. Currently, the franchise is experiencing high revenues and it has a growth potential especially in the world cup season. References Olayan Group of Companies. (2012). Charting Strategies For the Future. Communique. Riyadh, Saudi Arabia. Olayan Group of Companies. (2012). Food Franchising in the Middle East. Retrieved from: olayan.com/operation_details.aspx?productid=17 Olayan Group of Companies. (2012). In the Big Apple. Communique. Riyadh, Saudi Arabia.

How to Create a Resume Packed with Action Words

How to Create a Resume Packed with Action Words Action. Romance. Intrigue. These aren’t words you’d usually associate with resume-writing, but they’ve got your attention, right? When you write anything, you want it to be as interesting to the reader as possible. And that’s doubly true for your resume- you want it to pop so that the recruiter or hiring manager looks at your resume in a field of similar ones and thinks, â€Å"This person needs to come in for an interview.† And while your resume doesn’t need to be written like an action movie to get attention, you could take some of this concept to heart as you get ready to revamp your resume. One of the easiest and most effective ways to improve your resume has nothing to do with the format or bells and whistles- it comes down to good old-fashioned writing. If you choose strong verbs throughout, you can convey a lot of information with a small handful of words, saving precious, precious space on your resume and saving the reader some time an d energy by getting right to the point.It may have been a while since your last round of grammar lessons, so let’s do a quick recap of what you need to know when writing your resume.1.  Generic Verbs  2. Action Verbs vs. Passive Verbs  3.  Rewriting with Action Words  Generic VerbsVerbs are words that convey an action. I came, I saw, I conquered. In a resume, they tell the reader what you currently do and what you’ve done in your career.If you look at your resume, there are probably a number of perfectly cromulent verbs that describe your career up to this point: managed, was responsible for, organized, handled. There’s nothing technically wrong with these words, but there are a couple of reasons why they’re not ideal for your resume 2.0.1. They’re super-common 95% of the resumes that come through for any given job opening are going to have the same exact words. And you want to stand out from that crowd, don’t you?2. They donâ€⠄¢t actually say muchGreat, you were responsible for sales reports. What did you do with them? Did you process them? Analyze them? Use them to make paper airplanes? Any information that’s left vague will leave the reader with an incomplete picture. That’s a gap that will need to be addressed in the interview, if you’re lucky enough to get to that step. More likely, the reader’s gaze has skipped right over the generic statement about your sales report experience.Active Verbs vs. Passive VerbsWhen thinking about the verbs in your resume, another important point to consider is the voice. Is this an active verb (showing direct action) or a passive verb (showing how action was done to you/someone/something)? Let’s try a quick example.I was given the 2015 Employee of the Year award.  ORI won the 2015 Employee of the Year award.Now, the difference is subtle, but in the first example, you’re a passive participant, like you just happened to catch t he award as it passed by. In the second example, you went out and won that award because you deserved it, darn it!You want your resume to convey a confident voice, and strong verbs (the ones that show specific, decisive action) are a shortcut to that confidence. This may require a bit of unlearning what you always thought true of resumes. I know that personally, I once thought that formal and complicated language was the way to go on a resume. After all, I wanted them to know I was dignified and articulate, and what better way to do that than revert to a kind of super-formal, fancy-sounding prose? (I will neither confirm nor deny that one of my earliest cover letters included the phrase â€Å"good day, sir or madam.†)It’s kind of human nature to think that extra words = high-quality. But you don’t necessarily need to hold onto that kind of thinking. Now that resumes are read on screens more than on paper, you have less space, and less attention to your words on the page. You want to make the most of that opportunity. There’s no reason to sacrifice direct, accurate information for the sake of a â€Å"traditional† voice.What it comes down to is that the person reading your resume is not the strict 8th grade English teacher of your nightmares. The person is a regular reader, who likely has little time to sit down and read a treatise on what you were responsible for handling and organizing in your previous three jobs. Really, he or she just wants to know what you’ve done, how you express yourself, and that you can show how qualified you are up front. The more straightforward you can make that process, the more likely you are to catch the right kind of attention.Rewriting with Action WordsBefore you go into your resume with a surgeon’s scalpel for revisions, take a look at what you already have in the current version of your resume. (Or, if this is your first time creating a resume, look at the list of bullet points you want to import.) Go through carefully, and underline every verb you see. At each one, ask yourself, is this verb as specific as it could be? Is it active or passive? Could it be more interesting? Once you have your roadmap of verbs to update, you can start thinking about words that would work better instead.You don’t need to replace every single word in your resume. For example, sometimes organized is the best word to describe what you did, but the important part is taking a closer look at every bullet point on your resume and seeing which ones could be better. It’s crucial toNow let’s walk through some alternatives to common resume verbs.Leadership Verbs  These are words that show how you’ve led and managed tasks and/or people.Instead of:Try one of these:LedChairedDirectedMotivatedCoachedCultivatedManagedControlledEnabledEnforcedCoordinatedExcuted  Ã‚  Service VerbsWords that flesh out your experience working with clients or other stakeholders in your previous jobs.  Instead of:Try one of these:Communicated WithArbitratedEnabledDealt WithClarifiedExplainedSupportedConsultedFacilitatedFieldedInformed  Communication VerbsWords that show how you’ve presented information throughout your career.  Instead of:Try one of these:CommunicatedAuthoredConveyedRelayedBriefedConvincedSpoke toCampaignedCorrespondedWrote AboutInformedCritiqued  Analysis VerbsWords that convey your ability to parse and process information.Instead of:  Ã‚   Try one of these:AnalyzedAssessedAuditedInvestigatedQuantifiedDeterminedEvaluatedExploredMappedTestedimprovedIdentifiedInterpretedQualified  Innovation VerbsWords that show creativity and initiative.Instead of:                 Try one of these:ImprovedAssembledConvertedOrganizedCustomizedCreated  When you’re evaluating your resume to see which word fits the best, make sure that you’re using the right word. The last thing you want to do is use words inaccuratel y. It could give the reader an incorrect impression about your experience, or if it’s just plain wrong, could give the reader pause about whether you know what you’re talking about. If you have doubts about any word, don’t feel obligated to include it. A quick search online should tell you if you’re using it correctly, if you need backup. This is yet another spot where a resume buddy comes in handy: a trusted pair of eyes can help you identify action words that don’t seem quite right, or ones that need a little sprucing up.Once you’ve selected the perfect verb for each bullet point, make sure you go through and present them all the same way (also known as parallel construction). This means that all of your verbs are in the past tense (for previous jobs) or present tense (for your current job), and are presented similarly from section to section in your resume.For example:Working with clientsI revised the filing system for the entire Omaha br anch office.Was responsible for leading the Social Activities Committee.These are kind of all over the place- you want them to be consistent. The best way is to lead with the action word. You don’t need subjects like â€Å"I,† because the reader already knows you’re talking about yourself. Better to cut to the chase.Revised approach:Liaised with clientsRevamped the filing system for the entire Omaha branch office to include digital record managementChaired the Social Activities CommitteeRemember: you want your resume to be a lean, mean machine, with the most important information about your career and your readiness for the job clear to the reader. Any reader, which means the paper reader, the busy digital reader, and the no-attention-span reader. Clean, clear, and concise will always get you where you want to be.Happy wordsmithing!